This simply means it isn't super shiny (eg high gloss), but simply matches the "shininess" level of most modern wood furniture and home decor. We think it adds more elegance, fits most people's preferences, goes with anything, and doesn't produce a glare when photographed. :)
Since clock hands are packaged unmounted to protect them during shipping - there is very limited assembly. Takes about 5 minutes to slide them on. Simple printed instructions (with pictures) are shipped with your clock. You can also download the instructions and parts list here (note it is a PDF file).
Due to the nature of making these clocks in a custom manner our turnaround times vary based demand. While our production time is usually much less, we ask that you please allow up to 3 weeks for production and 3 days for shipping.
First of all, thank you for taking the time in giving us feedback and some ideas! Please email firstname.lastname@example.org if you would like to submit ideas for us to review as future possibilities for expanding our product catalog.